The Psychology of Colour in Marketing and Branding – a short overview

June 1, 2017 Branding

One of the most interesting aspects of marketing is the way to pursue clients and that involves the use of colour as well. In order to enhance the customer’s  mood and actions brands need to choose the right colour and that involves a careful strategic approach it. Some large companies invest a lot into branding research for the sake of targeting particular markets and providing a certain impression of their products to clients. Since this article isn’t that relevant regardingRead More

Developing strong brand identity – the key points

May 25, 2017 Branding

This title sort of reminds of the times when I was struggling to make myself as likeable as possible on certain job interviews, especially right after graduation, when my poor work experiences weren’t a strong point of my “overall package”. I suppose most of the young population try to impress their future employees by modulating their voice, behaviour and even their walk just to increase the favourability to their employment. Which may not be such a wrong thing, but thatRead More

Strategies to attract affluent customers

February 25, 2017 Branding

I recently read an interesting article in Forbes regarding what strategies should luxury brands pursue to attract affluent customers. It might just be any brands mechanisms, the point is to find out which one works best for you. The luxury consumer in particular can be tricky although most desirable audience which does demand a very thoughtful and well planned strategy. Referring to the aforementioned article I want to mention some key points which could be helpful in reaching out toRead More